First, Yes, MagicDoor’s Advanced Tier is Free to Use

MagicDoor was created to give property managers and landlords real, usable tools, without the burden of recurring subscription fees.

The Advanced tier includes everything you need to run day-to-day operations at no cost. Rent collection, maintenance tracking, lease management, basic accounting, and tenant communication are all included as part of the standard offering.

No trial periods, no hidden service limits, and no required upgrades to access all functionalities.

At MagicDoor’s platform are five key pillars: rent collection, leasing, maintenance requests, accounting (including taxes and owner distributions), and tenant communication. Our commitment is to keep these pillars free for property managers and landlords.

These services cover the fundamental needs for efficiently running rental properties without incurring additional expenses.

If you choose to go beyond the essentials, such as adding offshore support, building a custom-branded mobile app, or setting up phone call forwarding, those services may involve a direct charge. These costs are strictly to cover outside expenses MagicDoor incurs.

Managing properties through MagicDoor’s built-in features remains free, giving landlords full access to the platform’s power without unnecessary financial barriers.

What You Get Without Paying

MagicDoor covers all major day-to-day needs, including rent collection, leasing, maintenance requests, owner distributions, and tenant messaging.

There are no hidden fees for using these services.

Some features that involve external costs, such as phone call forwarding or creating custom-branded mobile apps, may carry a fee. These are "forwarded costs," meaning MagicDoor charges only to cover the expense it incurs, not for profit.

Who is MagicDoor Built For

MagicDoor is designed for property managers and landlords of all sizes, from single-property owners to businesses managing hundreds of units.

Whether you oversee a few rental homes or an entire portfolio, MagicDoor provides powerful tools without the financial weight that typically comes with large software platforms.

Smaller landlords, who are often underserved by the bigger names in property management software, are a key part of MagicDoor’s vision. The platform helps ensure that professional-grade property management is accessible, efficient, and affordable for everyone.

How MagicDoor Makes Money Without Charging You

MagicDoor’s business model is simple: provide a full suite of property management tools for free, and only generate revenue through optional services that bring added value.

There are no hidden subscription traps or surprise fees built into the platform. Instead, MagicDoor focuses on creating a product so useful that landlords and property managers want to stay, and ensuring that optional offerings are available only when needed.

Optional Paid Services for Tenants & Vendors

Rather than charge landlords and property managers, MagicDoor offers optional paid services directly to tenants and vendors. This includes renters’ insurance for tenants and insurance options for vendors, both priced competitively and delivered through trusted partners.

These services are completely optional and are offered transparently through the platform.

MagicDoor’s commitment is never to force property managers to pay for features they do not need. Instead, the revenue from tenant and vendor services helps cover operational costs while keeping advanced property management features free for landlords.

Strategic Agentic AI That Keeps it Free

MagicDoor’s engineering team, including former Google and Amazon experts, brings a level of technical excellence rarely seen in property management software. Their experience in building to the highest standards allows MagicDoor to deliver faster, smarter, and more reliable technology without the heavy costs most platforms pass on to users.

The biggest reason MagicDoor can stay free is the way it uses agentic AI.

Unlike traditional systems that require large support teams or constant manual updates, MagicDoor’s AI handles many of the complex tasks behind the scenes.

Processes such as data management, service coordination, rent payment tracking, and maintenance request triage are automated intelligently. This reduces the need for expensive human intervention, server overload, and manual troubleshooting, which are significant hidden costs for most competitors.

Because the platform is built to be highly efficient from the ground up, MagicDoor doesn’t need to recover massive operational expenses through user subscription fees. Instead, the system runs lean while delivering top-tier service, allowing landlords and property managers to access premium tools without ever facing monthly charges.

The Business Works Only If You Stay

Unlike many competitors, MagicDoor does not rely on locking property managers into lengthy contracts or charging high onboarding fees.

The business model only works if users are happy and continue using the platform. That focus drives everything MagicDoor does, from product development to customer support.

Because success depends on providing real, lasting value, MagicDoor prioritizes user experience, quick support response times, and continuous platform improvements. This structure ensures that landlords and property managers are treated as valued partners, not locked-in customers.

No Subscription Doesn’t Mean Less Security

Your Data Isn’t Sold

At MagicDoor, protecting user data is a non-negotiable priority.

The platform is built to the same high compliance standards used by companies like Amazon and Google. MagicDoor does not sell, share, or monetize customer data in any form. Your information stays private, secured using industry-leading protocols, and is used strictly to support your property management activities.

When you manage properties with MagicDoor, you know exactly where your information stays, securely inside the platform, used only to support your property operations.

AI-Automated Features Are Built in, Not Locked Away

Other platforms often hide automation behind expensive plans. MagicDoor doesn’t.

From day one, you get AI-powered features like automatic rent reminders, maintenance updates, and tenant messaging included in the free Advanced tier. Automation isn't an upgrade, it’s the foundation.

With AI directly in the platform, MagicDoor helps you manage properties faster and more accurately, without pushing you toward paid add-ons just to work efficiently.

How We Keep Servers & Support Running Without Charging You

Keeping servers fast and support available costs money.

Instead of making property managers cover those costs, MagicDoor offers optional paid services to tenants and vendors, like renters insurance and vendor protection. This model keeps the platform fully funded without loading extra fees onto landlords.

Our goal is simple: let you use powerful tools for free while covering operational costs through services that tenants and vendors choose for themselves.

Why MagicDoor Works Differently Than Other Platforms

Most property management platforms follow the same formula: charge a monthly fee, lock users into contracts, and hide key features behind paid tiers.

Platforms like DoorLoop, Buildium, and TurboTenant are built to grow revenue by charging property managers first, not by delivering value upfront.

MagicDoor took a different path.

Instead of billing landlords and property managers, we focused on creating a product that works well without heavy costs. Essential services like rent collection, maintenance management, leasing, accounting, and tenant communication are available without paying a subscription.

Most property management platforms follow the same pattern: charge a subscription, upsell essential tools, and leave smaller landlords underserved.

Here’s how some of the most popular options fall short:

• DoorLoop relies on manual workflows. It lacks AI-driven maintenance resolution, offers no smart vendor bidding system, and depends on users to handle tasks that MagicDoor automates.
• Buildium charges extra for basic features like inspections and 1099 filings. Automation is limited, and property managers must pay more for services that MagicDoor includes without hidden upgrades.
• TurboTenant offers free entry-level tools but locks important functions like screening, applications, and leases behind upsells. It's designed more for side-hustle landlords, not full-time property managers.

MagicDoor works differently.

• You get AI-powered maintenance resolution built in.
• Vendor bidding and repair management are automated.
• Tenant communication tools are smart and responsive.
• Predictive analytics helps you stay ahead without extra cost.

Smaller landlords and independent managers deserve software that doesn’t limit them. MagicDoor was built to make powerful management simple, affordable, and available to everyone, not just enterprise portfolios.

Conclusion

MagicDoor exists to give property managers and landlords a better way to manage properties without paying subscription fees.

Our platform focuses on the five essentials you need: rent collection, leasing, maintenance, accounting, and communication, and keeps them free. You only pay for optional services when you decide you need them.

There’s no catch. No long contracts. No paywalls hiding features you rely on.

If you want software that works with you, not against you, it’s time to see what MagicDoor can do.

Start using MagicDoor today and keep more of what you earn. You can request a demo, or start self-onboarding.

Frequently Asked Questions

Will MagicDoor always stay free for landlords and property managers?

Yes. MagicDoor’s commitment is clear: landlords and property managers will never pay a subscription fee. This promise is written directly into the service agreement. The only charges that may apply are for specific optional services, like custom mobile apps or phone forwarding, which involve direct costs passed through to users. Otherwise, you can rely on MagicDoor’s main features without worrying about unexpected fees.

Is there a catch or upsell down the line?

No. MagicDoor was built by property managers for property managers. There are no hidden upsells, forced upgrades, or surprise charges waiting after you sign up. The platform stays free for the essential services you need to manage properties effectively. Optional services, like tenant insurance or vendor solutions, are offered separately, giving you full control over what you use and pay for.

Can tenants be charged for using MagicDoor?

Yes. Tenants can choose optional paid services like renters insurance directly through MagicDoor. These services are priced competitively and are completely optional. Unlike other platforms, MagicDoor’s tenant services are structured to keep costs lower while still delivering value.