Apartmentalize 2025 gave us a moment to listen, learn, and connect.

Held in Las Vegas, this year’s conference brought together thousands of property managers, owners, and tech leaders, all focused on improving how we manage rental properties and support the people who live in them.

MagicDoor was honored to be selected for the Startup Pitch Zone, where we shared how our property management software cuts out the busywork with built-in intelligence that actually gets things done.

With conversations ranging from tenant screening to simplifying rent payments, the event confirmed what we’ve always believed: smart, approachable tools make a real difference in how landlords and teams manage leases, handle maintenance, and stay connected with tenants.

What is the NCAA Apartmentalize Conference?

Apartmentalize is the flagship annual conference hosted by the National Apartment Association (NAA), bringing together thousands of professionals across the rental housing space.

From property managers and landlords to software innovators and service providers, it’s where the industry comes to talk tech, trends, and tenant experience.

The 2025 event took place in Las Vegas and drew a packed crowd eager to explore everything from rental property management software to smarter ways to collect rent online, handle maintenance requests, and screen potential tenants.

Sessions covered topics like:

• How to use property management software to reduce late fees and simplify rent payments
• Tips for managing multi-family rentals and rental applications with less admin work
• The rise of AI-powered tools to assist with tenant communication, online rental applications, and maintenance management

For those looking to make informed decisions about which rental management software to trust or how to find all the features they need on one platform, Apartmentalize is a chance to compare tools, connect with colleagues, and preview what’s coming next.

It’s not just a trade show. It’s where the next wave of rental management innovation takes shape.

MagicDoor at Apartmentalize 2025: A Major Event in the Multifamily Housing Industry

This year’s Apartmentalize conference was a spotlight on what’s next for property management, and MagicDoor was right at the heart of it.

Our booth stayed busy with property managers, landlords, and tech-curious attendees looking for smarter ways to manage properties, collect rent online, and handle maintenance requests without the usual stress.

We’re doing live demos, answering questions, and showing why MagicDoor is the future of property management software.

Every conversation gave us a chance to highlight how our all-in-one software helps with:

• Simplifying rent payments and eliminating hidden fees
• Organizing lease agreements, rental applications, and tenant screening
• Automating financial reports, tracking property expenses, and improving maintenance management

For anyone managing rental properties, balancing tenant communication, or tired of disconnected tools, MagicDoor makes it easier to stay on the same page, with online rent collection, mobile apps, and built-in support for credit card and debit card transactions.

From handling background checks to helping owners collect rent in just a few clicks, the feedback has been clear: this is great software built for real-world rental businesses.

Winning the Startup Pitch: What It Means for MagicDoor

The Startup Pitch Zone at Apartmentalize is where new ideas face real scrutiny. Dozens of startups applied, and only a few were invited to present live.

Each company had minutes to explain its product, make a case for its relevance, and stand out in a room full of seasoned property managers, founders, and investors.

The selection process looked at innovation, clarity, and how well the software addressed real issues in rental property management software, like rent collection, maintenance requests, and tenant communication.

Many strong contenders pitched features like background checks, financial reports, or mobile apps.

But MagicDoor caught attention for something different: a clean, AI-powered experience focused on real problems, not more tools.

Our pitch earned recognition from the judging panel, which included:

• Don Brunner, President & CEO at BRG Realty Group
• Ronda Puryear, President at Landmark Property Services
• Steve Sorkin, CEO at 24 Restore, A Cotton Company

These leaders know the pressure of running rental properties day-to-day, tracking property expenses, managing lease agreements, or trying to collect rent online from dozens of tenants.

Their feedback confirmed that what we’re building is on point: a platform that cuts noise and gives property owners tools that work.

For us, the win wasn’t just a trophy.

It’s a signal to early adopters and landlords that the next wave of rental management software is practical, intuitive, and built to reduce friction, so you can make informed decisions, save time, and manage your portfolio with confidence.

Why MagicDoor Connected With Apartmentalize Attendees

Property managers didn’t just stop by our booth; they stayed, asked questions, and shared their pain points. What made MagicDoor resonate wasn’t flashy marketing.

It was the clear focus on real problems in rental management and the fact that we’ve actually built something that works for owners managing 1–100 rental properties, not just massive portfolios.

That’s a group most property management software ignores. Most options on the market target large operators, come packed with features few actually use, and still require hours of manual oversight.

MagicDoor takes a different route; our Agentic AI doesn’t just provide tools, it runs the workflows.

During the pitch, we showed how MagicDoor:

• Parses tenant communication (like text messages) and acts on them automatically
• Coordinates maintenance requests and selects the right vendor
• Handles rental insurance workflows and lease-related tasks
• Cuts down rent collection, accounting, and admin work from 20+ hours to 2

Every workflow is backed by automation designed to save time, reduce friction, and simplify tasks like sending payment reminders, tracking rental history, or managing leases from one place.

For busy landlords and smaller-scale property owners, the pitch wasn’t just theoretical; it reflected what they live every day.

We also shared feedback from real users, like Michael Gordon from Lucky Twins Properties, who now manage 72 units solo, using MagicDoor to handle rent payments, maintenance, and financial management in just a few hours per week.

That kind of transformation got the attention of both the audience and the panel. When you can show how a platform replaces 5–7 disconnected tools with one platform, and removes the need for manual work in just a few clicks, people listen.

That’s why MagicDoor clicked, with real people, managing real rental properties, who just want a better way to pay, collect rent, and stay connected with their tenants.

What’s Next for MagicDoor After Apartmentalize

Expanding Product Capabilities

Conversations at Apartmentalize gave us valuable insight into what property managers want more control over, especially when it comes to prospective tenants and how applications are handled.

So we’re rolling out new customization features designed to make the rental application flow more flexible, trackable, and efficient.

Here’s a preview of what’s launching soon:

• Rental application recency in days: Helps flag “new” applications by recency, so managers can prioritize fresh submissions from quality tenants.
• Draft expiration & reminder settings: Control how long a draft stays active and when reminders are triggered, reducing abandoned apps and follow-up work.
• Welcome message & step controls: Customize messaging and disable steps that don’t apply to your process, giving renters a smoother experience.
• Document upload flexibility: Set document requirements per step, with the option to mark uploads as mandatory or optional.

These updates reflect our commitment to removing blockers in rental management software and giving landlords better tools to manage properties with ease.

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Growing With the Property Management Community

At every turn of Apartmentalize, we heard a common theme: property managers want fewer tools and more time. That’s exactly what MagicDoor helps deliver, and our growth is tied directly to the people using it in the field.

IES Communications, led by Danny Cohen, moved over 120 rental properties into MagicDoor in under 30 minutes. Since then, they’ve reported faster maintenance request resolutions, clearer tenant communication, and a significant drop in back-and-forth emails.

They now handle rent collection, lease agreements, and property listings from one place, while keeping everything logged for easy financial reports and accounting.

Stories like these are driving our roadmap.

From organizing rental applications to reducing late fees and supporting smooth online rent workflows, MagicDoor is growing with and learning from the very people who use it daily to manage properties and help their tenants.

Final Thoughts

Apartmentalize 2025 gave us the chance to show what makesMagicDoor different, and winning the Startup Pitch Zone was a huge moment.

We’re grateful to the National Apartment Association, the judges, and every attendee who stopped by to share feedback, ask questions, or tell us what they’re facing in today’s rental market.

From simplifying communication to giving property owners real access to tools that help them manage leases, reduce late fees, and support quality tenants, we’re just getting started.

If we didn’t get the chance to connect in Las Vegas, we’d still love to meet you.

Get started today to see how MagicDoor helps landlords, property managers, and teams like yours pay, track, and manage every part of the rental process, on one platform.